In the book Purple Cow: Transform Your Business by Being Remarkable, author Seth Godin talks about the importance of being remarkable. He’s talking about building a business and marketing a product, but this advice applies to job searching too. After all, when you’re job searching you are marketing a product (you) to employers. According to [...]

In the book Made to Stick: Why Some Ideas Survive and Others Die, authors Chip Heath and Dan Heath describe the core qualities of memorable ideas. While this is not a job search book, a lot of their concepts can be applied to your job search. Specifically, the authors assert that “sticky ideas” are often [...]

Effective job searching is all about marketing. If you know anything about how to market products and services, you know how to job search. One basic tenet of marketing is that you should never try to be all things to all people. Find a target audience and speak directly to those people. Show how the [...]

Social networking sites like Facebook can have an impact on your job search; whether the impact is positive or negative depends on how you choose to use the site. Your Facebook Friend List Facebook can be a fantastic networking tool. Adding colleagues, particularly former co-workers or acquaintances to your friend list and sending a quick [...]

Are you ignoring unadvertised jobs in your job search? Sure, it’s easier to look for jobs advertised online or in your local newspaper, but that is the weakness in searching only for advertised jobs. If it was easy for you to find the job lead, it was also easy for plenty of other people to [...]

I’ve added a new feature to the Career Choice Guide home site. I’ve asked employers to provide their tips on job searching here: Job Search Advice from Employers. As of this writing, you’ll find tips about writing a good resume as well as job interview tips from an employer’s perspective on the site. As this [...]