You may have heard the advice that you should should avoid sending general cover letters, and, instead, you should write a new cover letter that is specific to the job each time you apply to a job.
This advice is important. Generic cover letters don’t do much to help you impress the employer. However, the thought [...]

Plenty of clients have asked me this question. The thought of writing cover letters can be quite daunting, and doubly so when you realize you need to write a specific cover letter for each job you apply to. Although you may want to avoid this task, you absolutely must write a cover letter for [...]