In order to stand out from the crowd when you’re job searching, ask yourself how you will add value to a company. Don’t simply present a list of your basic qualifications to do the job. Instead, whether you’re writing your resume or at a job interview, demonstrate to employers how your skills and experience will benefit the organization.

Will you attract new customers or help keep current customers?
Will you save the company money?
Will you help the company become more efficient?
Will you improve productivity or morale?

Provide concrete examples showing how you have done these things in the past, and be able to clearly explain how you will do this for the new company. Don’t simply show how you can manage the basic requirements of the job, show how you can truly add value to the organization, and you will easily stand out from your competition.