In the book Made to Stick: Why Some Ideas Survive and Others Die, authors Chip Heath and Dan Heath describe the core qualities of memorable ideas. While this is not a job search book, a lot of their concepts can be applied to your job search.

Specifically, the authors assert that “sticky ideas” are often phrased as stories. This concept couldn’t be more true in the context of job interviews. If you want to be remembered in a job interview, you need to tell great stories.

Stories are extremely effective for highlighting unexpected and resourceful ways people have solved problems - exactly what you want to do in a job interview. Stories lend credibility to the ideas you are trying to convey.

In order to be remembered, instead of telling interviewers that you have good communication skills or that you can think on your feet or you are a team player (old cliches that everyone uses in job interviews), provide stories from your past work experience that demonstrate times when you were resourceful and solved a problem by using good communication skills, thinking on your feet or working effectively as a part of a team. You’ll impress interviewers and will easily be remembered over all of your competition.